Grapefruit Bloom | Floral Street • Pura

Pure. Crisp. Calm.

Harness a burst of upbeat optimism with this cheerful fragrance. Sparkling pink grapefruit joins pomegranate and passion fruit softened by lily of the valley over a wash of warm musk and crisp amber. It’s your morning meditation, in fragrance form.

Top: pink grapefruit, pomegranate
Middle: passion fruit, lily of the valley
Bottom: crisp amber, warm musk

Pura fragrances are thoughtfully designed to never include harsh chemicals. We avoid ingredients known to cause potential harm to health or the environment. Every fragrance is safe and ethically sourced.